Building with
clarity & intention.
Simple, elegant software.
We build what's missing.
Crafted
What we've built.
Products that solve real problems. Each one designed with intention, built with care.
Yieldlex
Financial calculator suite for dealmakers
The tools investors actually use, built for the browser. Input your numbers, see the math, understand the logic. Covers real estate valuations, portfolio analysis, and startup metrics. Paired with a searchable glossary that explains every concept.
- 50+ calculators across three domains
- 150+ definitions with formulas and context
- Works instantly, remembers your preferences, tracks nothing
Otterlabel
Custom SKU builder for Shopify
Product catalogs get messy fast. Otterlabel turns chaos into clarity with a visual pattern system that generates consistent, validated SKUs across your entire inventory. Export-ready in seconds.
- Real-time validation and duplicate detection
- Works with most popular e-commerce platforms
- Interactive demo built into the landing page
Connexeur
Meet people who get you
A membership platform that brings together small groups of like-minded people. Skip the awkward networking. Join intimate dinners, walks, coffee chats, and drinks with people you'd actually want to know. Curated by who you are, not what you do.
- Small-group meetups with 4-8 people who share your interests
- Dinners, walks, coffee, drinks: real settings, real conversations
- Your comfort and preferences shape every match
OtterUI
Neuromarketing-powered landing page analyzer
Visitors decide in 50 milliseconds whether to stay or leave. OtterUI reveals why they're leaving. Paste your URL, get a neuro-audit in 90 seconds, and see exactly what to fix, prioritized by impact.
- 7 brain-science principles: CTA placement, cognitive load, visual hierarchy
- Research-backed insights from Nielsen Norman, Stanford, and peer-reviewed studies
- Actionable fixes ranked by conversion impact
The Philosophy
Discipline.
We don't build for the sake of building. We build to solve, to simplify, and to last.
Independent Thinking.
Most people think with borrowed thoughts. We choose to think with our own. Effilens is where we follow original ideas, avoiding the echo chamber.
Elegant Practicality.
- Simple
- Fast
- Calm
- Useful
Real Value.
If it doesn't add value, we don't build it.
Intention.
Creating beauty gives us clarity.
Output
Tools that quietly
power businesses.
Automation & Operations
Workflow simplification and integrations that fix broken systems. We remove the friction from daily operations.
Intelligent Systems
Assistants trained on a company's own knowledge, designed to augment human capability, not replace it.
Micro-SaaS
Products that solve one specific problem extremely well. No feature bloat, just a sharp focus on utility.
The Studio Model
Calm, focused
building.
"True craftsmanship is silent. It is found in the things that work so well, you forget they were designed at all."
Talent
The
Vanguard.
Join our curated circle. We are always looking for exceptional operators, builders, and designers to collaborate on the next wave of ventures.